Brand Story
'Nidrāya' is drawn from Sanskrit, evoking he essence of sleep — a gentle return to
rest, stillness, and the rhythm of the Earth.
Mission: Healing with nature + sleep science
To help India sleep better — naturally.
At Nidrāya, we blend ancient Vedic wisdom with modern science to bring the healing power of grounding into everyday life.
Our mission is to reconnect people with the Earth’s energy, improve sleep, and restore balance — one night at a time.
True rest does not come from more — it comes from reconnecting with what we’ve always had.
Message From The Founders
"At Nidrāya, we believe wellness should not be a luxury — it should be a natural part of everyday life. Our modern world has given us speed, convenience, and constant connection —but somewhere along the way, we lost touch with the things that kept us grounded, literally. Nidrāya is our effort to bring that balance back. By combining evidence-based health technology with the quiet intelligence of nature, we have created a product that is as purposeful as it is peaceful. This is just the beginning. Our vision is to build a brand that reimagines wellness from the ground up with honesty, design, and a deep respect for how the body truly heals. We are excited to share it with you."
- Harsh & Utkarsh
Co-Founders, Nidrāya
The Nidrāya Leadership
Our Commitment to Sustainability
At Nidrāya, we believe that true wellness extends beyond personal health — it includes the well-being of the planet we live on. As a brand rooted in reconnection, we are committed to designing products that not only support your body, but also tread lightly on the Earth.
- We use 100% Organic Cotton blends and silver yarns sourced with care for durability, safety, and comfort.
- All our fabrics are OEKO-TEX® certified, ensuring they are free from harmful chemicals and safe for direct skin contact.
- Our packaging is 100% plastic-free, designed to be recyclable or compostable.
- We build for longevity, not disposability — because sustainability starts with making things that last.
- We reduce our environmental footprint by creating wellness products that are energy-free, chemical-free, and made to harmonize with nature, not replace it.
Sustainability is not just a value for us — it is a responsibility. And as we grow, we remain committed to evolving our practices, making mindful choices, and building a brand that’s as gentle on the Earth as it is on your body.